A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown on the left. The manager has scored each location on each factor, on a 100-point scale as shown on the right.
Factor Factor Description Weight Barclay Chester
1 Average community income 0.30 50 30
2 Community growth potential 0.20 70 40
3 Availability of public transportation 0.20 90 80
4 Labor cost 0.30 20 80
It is best if the weights sum up to?
Will the factors, weights, and score values be different from one decision maker to the next?
Given the above factors, weights, and score values above, what location would be chosen?