A cellular phone company is looking for ways to improve customer satisfaction. They want to select a simple random sample of four stores from their 15 franchises in which to conduct customer satisfaction surveys. Discuss the procedure you would use, and then use the procedure to select a simple random sample of size n = 4. The locations are as follows:
- Afton Ballwin Chesterfield Clayton Deer Creek
- Ellisville Farmington Fenton Ladue Lake St. Louis
- O'Fallon Pevely Shrewsbury Troy Warrenton