A business must create a marketing plan for different generational cohorts. Eighty percent of Millennials check their smartphones within fifteen minutes of waking up (Krattenstein, 2015). According to Krattenstein, 79% of this cohort carries their mobile device twenty-two hours a day (Krattenstein, 2015). There are five strategies to utilize e-mail as form of direct marketing to consumers. The first strategy is integrate social media and e-mail. Ninety percent of millennials communicate through e-mail. (Krattenstein, 2015) Facebook, text messaging, and tweeting are forms of social connecting. Businesses should educate, engage, excite, and want them to experience their products. These 4E's of social media creates invaluable word of mouth and multiplies the effectiveness of the marketing plan. The product must be relevant to these millennials. Price, product, promotion, and place must induce them to share with friends and family by social media. The message must communicate following the AIDA model. Consumers should be aware and interested in the product. Awareness and interest should lead to desire and action. M-commerce is growing and business must adapt. Websites must be designed to mobile friendly. Segmentation, targeting, and positioning is vital to successful social marketing. Advertisements bombard Millennials through social media and are bombarded by a vast selection of advertisements. This cohort wants valuable information to receive value from a product and not spam. I agree that businesses must use psychographic segmentation to identify specific consumers. These consumers should be targeted base on their needs. A business should positon to provide useful information. The information will have millennials act to purchase or provide word of mouth to others. With the information above I need a pargrah agree or disagree with this article