1. A business case (used to decide if a new enhancement should be adopted for a product) should have the form of an income statement. Why?
Why is NPV developed on such a product?
What other measures should be present in a business case to decide Go/No Go decision on a new product feature?
2. What are examples, other than from the book, of the following (Identify which of these your firm uses):
Captive Pricing
Reference Pricing
ELDP
Wholesale Pricing
Zone Pricing
Price Discrimination