A British hospital chain wishes to make its first entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below:
|
Factor
|
Weight
|
City
|
|
Chicago
|
Milwaukee
|
Madison
|
Detroit
|
|
Costs
|
2.0
|
8
|
5
|
6
|
7
|
|
Need for a facility
|
1.5
|
4
|
9
|
8
|
4
|
|
Staff availability
|
1.0
|
7
|
6
|
4
|
7
|
|
Local incentives
|
0.5
|
8
|
6
|
5
|
9
|
a) Which city should Moodie select?
b) Assume a minimum score of 5 is now required for all factors. Which city should be chosen?