A brief description of the person you chose and your relationship to him or her. Next, describe how he or she strongly influences you and discuss whether this person's influence travels primarily through the central or peripheral route to persuasion. If central, how does this person motivate and allow you the ability to process the message? What is the strongest and weakest argument this person presents to you? If the route is mostly peripheral, explain why your motivation and/or ability to process the message are low. What positive source cue, heuristic, or other variable accounts for this person's influence on you? Finally, explain whether this person's influence on you is/was temporary or long lasting and why?