A brand portfolio is the set of all brands and brand lines, Operation Management

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A brand portfolio is the set of all brands and brand lines

A brand portfolio is the set of all brands and brand lines an organisation offers for sale in a particular category or market segment. Discuss the factors that might influence the decision to use a brand extension as a growth strategy. Consider both the line extension and the category extension.

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Operation Management: A brand portfolio is the set of all brands and brand lines

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Operation Management: A brand portfolio is the set of all brands and brand lines

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