The value of brands. A brand is a symbol or images that are associated with a company. An effective brand identifies the company and its products. Using a variety of measures, dollar values for brands can be calculated.24 The most valuable brand is Coca-Cola, with a value of $71,861,000. Coke is followed by IBM at $69,905,000, Microsoft at $59,087,000, Google at $55,317,000, and GE at $42,808,000. For this exercise you will use the brand values, reported in millions of dollars, for the top 100 brands.
(a) Graphically display the distribution of the values of these brands.
(b) Use numerical measures to summarize the distribution.
(c) Write a short paragraph discussing the dollar values of the top 100 brands. Include the results of your analysis.