Solved: 7ssmm 514 international marketing communications case event, Marketing Management

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7ssmm 514 international marketing communications case event

International Marketing Communications Case Assignment

Case: Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Questions

1. What is ambush marketing and why is it important? Does it always work?

2. What is the Li Ning affair? Who did Adidas handle the Li Ning affair?

3. What are the most important lessons that emerged from the Li Ning affair?

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