3. You are the Director of International Development for a company that supplies technology to law enforcement agencies in the detection of crime. You have developed markets in a few English speaking countries, such as Great Britain and Australia, but are now ready to expand into other markets. Your technology is cutting edge and is not readily available in many other markets. You have a few competitors but their technologies are slightly different. Although your company is known to be a leader in these specific types of technologies, your competitors are catching up.
a) What factors would you take into account and what recommendations would you make to determine which market or markets you would enter next and the timing and scale of your entry.
b) Based on the type of business in which your company is engaged, which entry mode or modes would you identify as being most appropriate? Explain why you would choose this type of entry mode or modes. Discuss the advantages and disadvantages of the entry mode(s) you chose.