General Objective: Develop a plan for (international business expansion opportunity)
Required to cover the below in two parts:
Part 1 (1000 words) for now: After reading the below Background and understanding the requirements, just answer sections 2 and 3
2- Description of the Venture:
a. Identify the key issues in the scenario and the goals of your expansion
3- Literature Review:
a. Research related literature, e.g. the social responsibilities of international business firms in developing countries, specific international trade laws that will impact your project, human resource and/or international staffing, etc.
b. You must then summaries and demonstrate understanding of related literature
Part 2 (5000 words) later: Answer all sections
Background:
• Assume that you (own) OR (are starting a small business) OR (are a manager in a medium- to large-size business) and you are responsible for developing an international expansion strategy
- Select a (product) OR (service), a (country) of location for your business, AND a (direction) for international expansion
o For example, you may:
? Decide to outsource inputs used in your local factories
? Export what you are producing in other countries
? OR, enter into a joint venture with a company in another country to jointly develop and commercialize a new product
Now and after you have identified your (international expansion opportunity):
- Develop a plan which cover the following key sections that business usually consider:
1. Executive Summary
2. Description of the Venture
3. Literature Review
4. Assessment of Associated Theories
5. Strategy Formation
6. Operations Overview
7. Financial Overview
8. Approaches to Sustainability and Ethics
9. Timeline