1. If you are asked to forecast the demand (sales) for the public listed company, which method(s) would you prefer to use? After you select a specific method (or several methods), explain what factors should be included in your evaluation matrix. In addition, what information must you obtain in order to carry out your estimation? What are the disadvantages and advantages of your estimation methods? Please select a specific company to illustrate your opinion.
2. Please read this article: https://faculty.washington.edu/jdods/pdf/MktgTool_Bass.pdf. Provide a real business situation where you might apply this method. Please include some details about the procedure. (Use this if trouble: https://www.readbag.com/faculty-washington-jdods-pdf-mktgtool-bass )