A local pizza maker is considering changing its cheese from mozzarella to a provolone/mozzarella cheese mix in a 1:2 ratio or, alternatively, a 2:1 ratio. This pizza maker also is considering holding the price for pizza the same, increasing the price 10 percent, or reducing the price 10 percent.
1. Would it be better to use a laboratory or a field experiment to conduct your research? Explain.
2. Would you use a control group if you were designing this experiment? Why or why not?