1. Why is a social media campaign important for products such as movies? Refer to
Exhibits 5a-e.
2. Discuss the effectiveness of social media marketing and it advantages and disadvantages.
3. How is the ROI calculated for social media marketing?
4. Discuss the impact of Facebook and YouTube on 1920 Evil Returns campaign. Refer to Exhibits 5a-e, Exhibit 7, and Exhibit 11
5. Is there any evidence between Facebook engagement and box office collections? Refer to Exhibits 4, 8a, and 13
6. Discuss the potential impact of sentiment analysis on the performance of the movie in the box office.
7. What should be the social media marketing strategy for 1920 London?