Please read the attached file and answer the following questions:
1. Why are soda companies suddenly cooperating? Why is an agreement like this being made at an industry level, rather than separately and competitively by individual firms offering rival products with fewer calories?
2. The story mentions a couple of NGOs. What kind of organizations are these? What role do they play in mediating an industry agreement?
3. To what extent are these propositions serious and to what extent are they simply PR and marketing? In other words, is this latest announcement a substantive or merely symbolic event?
Attachment:- Soda Companies Set Goals on Cutting Beverage Calories - WSJ.pdf