1) Who are the current Google customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
2) What do the Google customers buy/use?
3) What changes can Google expect in the future? How can Google better serve its customers? Include information about potential opportunities and threats.
4) Identify strengths and weaknesses of Google as it exists today. What does Google do well and not so well at this very moment?
5) How can Google improve its weaknesses and maintain or grow its strengths? Suggest how Google can improve upon the things it does well and not so well.