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1 which segments of the general external environment if any

Case Analysis #1 Questions Case: Ice-Fili

1. Which segments of the general external environment, if any, are relevant to the Russian ice cream industry? Why?

2. How structurally attractive is the Russian ice cream industry? Why?

3. What opportunities are presented by the structure of the Russian ice cream industry? Why?

4. What course of action would you recommend to Anatoliy Shamonov? Why?

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Business Management: 1 which segments of the general external environment if any

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