1 which digital media should we invest in to reach new


1. Which digital media should we invest in to reach new audiences?

2. What are the practical success factors for using digital media need to make customer acquisition more effective?

3. What technologies can be used to build and maintain the online relationship?

4. How do we deliver superior service quality to build and maintain relationships?

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Business Management: 1 which digital media should we invest in to reach new
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