1. When Starbucks opened its very first coffeehouse abroad, it was exposed to international business risks. Name three risks that a company encounters when it conducts cross-border business. Suggest how the company might mitigate each risk.
2. At a job interview, you learn that the position is an expatriate position and that you will live abroad. Discuss three important ingredients the company should have in their program to prepare you for the foreign assignments? Why is each important?
3. What are the risks and rewards of operating a multinational organization?