HowRu, a private card business and its subsidiary have a 14% share of the greeting card market. The ard business is subject to seasonal cycles,. with sales being highest during the holiday season. For this assignment please complete the following:
1. What steps can this company take to diversify its portfolio
2. Define diversification and its necessity in risk management
3. Discuss at least 5 steps to diversify the card business
4. Please give at least 6 suggestions of how and where funds can be allocated for new investments