1. What opportunities and threats did Newell face in the late 1990s? Use external analysis tools to provide support for your answer.
2. Did Newell have any sources of competitive advantage in the 1990s? Use internal analysis tools to provide support for your answer.
3. At the time of this case did Newell meet the criteria for effective corporate-level strategy? Why or why not?
4. Should Newell have acquired Calphalon and/or Rubbermaid? Why, or why not? Apply the logic of effective corporate level strategy in your answer.