Dyson Cordless Vacuum Cleaner
1. What needs are being met by the product purchase? (Dyson Cordless Vacuum Cleaner)
2. What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
3. Who is involved in the purchase process?
4. Who are influencers, buyers, and users?
5. Where are the products sold (distribution channel)?
6. How often are the products purchased?
7. Is there seasonality to sales?