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1 what kind of communication and promotion actions might a

1. What kind of communication and promotion actions might a KTV operation like Melody or Holiday take to reach their target customers?

2. If you are a chain KTV operator like Cashbox in Taiwan seeking to enter overseas markets, (a) what are some criteria you would use to select country markets to enter?, and (b) what are three or four countries meet these criteria best and are the most likely candidate?

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Marketing Management: 1 what kind of communication and promotion actions might a

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