Using the Department of Defense as the organization, Please answer the following questions:
1. What is your assessment of the state of research and data analysis in your organization? What would you recommend to further improve your organization's marketing research process and/or marketing information systems?
2. In the foreseeable future do you perceive any likely changes in the environment that your organization operates in? What steps can you recommend your organization to enable it to meet and effectively address future challenges and take advantage of the opportunities?