Read the case "Volkswagen Group: Driving Big Business with Big Data" and answer the following questions (2-3 page report).
1. What is the landscape of the global automobile industry? How did VM Group's position evolve over the years?
2. What is VW Group's Strategy for 2018?
3. If you were the head of a business unit within VW Group, how would you leverage big data to help the company achieve this strategy? (You can select any unit, such as a brand or function)
4. How would you assess and prioritize big data related initiatives so that you could select a winning project for investment?