These are questions that I am having problem, please help me ! :) (2pages)
1) What is Ford Motor Company's market segment? (Geographic segmentation, Demographic Segmentation, Physiographic Segmentation)
2) Ford's Three concepts of social responsibility (Profit responsibility, stakeholder responsibility, societal responsibility)
3) Ford's product warranty and services
4) How Ford Motor Company building the price foundation? (how they setting price?)
Six steps in setting a price 1) identify pricing objectives and constraints 2)estimate demand and revenue 3) Determine cost volume and profit relationship
4) Select an approximate price level 5)set list or quoted price