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1 what factors accounted for the extraordinary success of

1. What factors accounted for the extraordinary success of Starbucks in the early 1990s?

2. What was so compelling about the Starbucks value proposition?

3. What brand image did they develop during this period?

4. Why have Starbucks' customer's satisfaction scores declined? Has the company's service declined, or is it measuring satisfaction the wrong way?

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