Instructions: Identify 2 web sites which provide services for individuals over 50+. Prepare a report using a word document (MS-Word File). Identify at least 5 key marketing issues (Issues could be access to website, design and layout of website, appropriateness of services, selection of target market, pricing related issues, puffery, pop-up ads, distribution of services, security to personal profile etc.) associated with each site. Identify the importance of each key point. Complete your assignment by adding appropriate comments, critics, opinion, and illustrations etc. Ensure that you have answered the following questions in your concluding paragraph.
1. What are the marketing and ethical issues associated with these sites?
2. As this consumer group ages will these issues become more or less important?