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1 using your selected company 1 define the following

1. Using your selected company, (1) define the following matrixes:

SWOT- Strength, Weaknesses, Opportunities, & Threats
BCG- Boston Consulting Group
IE- Internal/External
QSPM- Quantitative Strategic Planning Matrix

2. State their purpose, (3) advantages, and disadvantages of each matrix above. (4) Which do you think are the strongest of these? Why?

Cite your sources in APA format for credired sources. In you own words

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