Marketing Management
Individual Essay Guidelines Words 1500
• Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies.
• Discussion on theory maximum 30%
• Students need to apply the marketing concepts in real life business cases.
• Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.
• References Harvard style
• General presentation of the essay with headings and subheadings.
• Research atleast 2 to 3 articles on the topic
• Students need to submit a soft copy on BB and hard copy by due date.
Topic
1. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.