1. Review the changing perspectives in marketing planning.
2. Evaluate an organization's capability for planning its future marketing activity.
3. Examine the techniques for organisational auditing and for analysing external factors that affect marketing planning.
4. Carry out organisational auditing and analysis of external factors that affect marketing planning in a given organisation.
5. Assess the main barriers to marketing planning.
6. Examine how organisations may overcome barriers to marketing planning.
7. Write a marketing plan for a product or a service of your choice, by delivering your answer as a PowerPoint Presentation in class.
8. Explain why marketing planning is essential in the strategic planning process for an organisation.
9. Examine techniques for new product development.
10. Using a well known company of your choice, justify recommendations for their pricing policy, distribution and communication mix.
11. Explain how factors affecting the effective implementation of the marketing plan have been taken into account.
12. Explain how ethical issues influence marketing planning.
13. Analyse examples of how organisations respond to ethical issues.
14. Analyse examples of consumer ethics and the effect it has on marketing planning.