1. List and describe the cultural and social factors that influence consumer buying behavior, giving examples of each.
2. There are two popular theories of motivation as our insight into why people would buy what they do. Describe each of these two theories, discussing the importance in understanding marketing.
3. Identify and discuss the four types of buying behavior associated with different types of buying situations, giving examples.
4. Distinguish between the core product, the actual product, and the augmented product, giving examples.
5. What categories are products classified according to? Give an example of a service and discuss special considerations that have to be given to marketing a service.
6. Explain what it means to "brand" a product. What are the pros and cons of branding? Give an example of a manufacturer's brand vs. a store brand.
7. What is the importance of packaging and labeling in product development? What are some current trends in packaging? What types of laws might apply to labeling and packaging