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1 is joe a wholesaler if so what type 2 what product class

Read case on Page 637,

Answer these questions.

1. Is Joe a wholesaler. If so what type?

2. What product class does Joe's Product represent?

3. Evaluate Joe's current strategy, and how the present offer fits in. What should he do now?.

4. Evaluate his current strategy

Attachment:- JoeHanratty-Tall Timber Lumber Supply.rar

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Marketing Research: 1 is joe a wholesaler if so what type 2 what product class

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