Please visit BUILD-A-BEAR in person and describe the following, based on what you learn in this course (not in your personal opinion as a consumer):
1. If the mission and vision is appropriate? What is missing? Any suggestions?
2. Why is this business successful? Products? Services? Location?
3. Describe the four P's of this company
4. Describe your perception when you visit this company; size of the store, spaciousness, organization, customer service, visual and sense appealing (colors, smells, etc.), and any other characteristic that you feel makes this company successful.
5. Describe your marketing recommendations for improvement as a consultant.