1. Identify and explain the significance of each of the following terms and concepts and provide examples of each:
a) multidomestic strategy
b) global strategy
c) export strategy
d) licensing strategy
e) franchising strategy
2. Carefully explain the difference between a strategy of related diversification and a strategy of unrelated diversification. Provide examples.
3. What are the advantages and disadvantages of outsourcing non-critical and sometimes even critical value chain activities? Give examples.