Companies are consistently exploring ways to "guarantee" performance objectives are achieved. More and more companies are focusing on "big data" and analytics to drive their businesses to new heights.
With this as a back drop address the following questions:
1. For measuring marketing mix evaluation, what three things (metrics) are most critical to business sustainment and growth? Explain and cite examples. How can Philanthropy fit in?
2. Of the concepts of marketing Management, would you focus on certain aspects only if you needed to evaluate brand portfolio strength (or weakness)? Explain and cite example. When is it time to "kill a brand"?