1) Explain your concept of IT Value. What is it? How can you explain it to an executive at a company in a few short sentences? (Known as the "elevator speech").
2) What about developing an IT Strategy? Have you done so? If not, do you think you could after reading what McKeen and Smith have to say in Chapter 2?
McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson