From TNT's : Delivering a business strategy
1. Explain the terms mission, aims and objectives. Give examples from TNT case and another company of your choice.
2. What is meant by a business strategy? How can a strategy map help a company to deliver its strategy?
3. Analyze and explain the relationship between TNT's overall strategy, its Customer Promise and the practical steps it takes to keep customers happy.
4. What is a strategic gap? Evaluate the effectiveness of TNT in meeting any gaps in the human resources (people) required to meet its Customer Promise.