Respond to each question fully, using proper grammar and spelling. Submit as a Word Document:
Textbook: Global Marketing (8th Edition) Paperback Warren J. Keegan , Mark Green (Author) 8thed ISBN: 978-0133545005
1. Explain the role of the World Trade Organization. Why has the Doha Round of trade talks stalled?
2. Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.
3. The creation of the Single Market in Europe has led to harmonization. What does this mean? How does harmonization affect a company's global marketing strategies?
4. What are the criteria for joining the euro zone?
5. Identify a regional economic organization or agreement in each of the following areas: Latin America, Asia/Pacific, Western Europe, Central Europe, The Middle East, and Africa.