1. Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing?
2. Explain those global segments: Global Teens and global elite. What are the conditions that a segment must have to be considered global?
3. Why can we say that having an excellent global positioning is one of the principal assets of a brand?
4. What criteria should global marketers consider when making product design decisions?
5. Identify several global brands. What are some of the reasons for the global success of the brands you choose?
6. Find an example of a product that is original of your home country (Myanmar) that had used a standardized strategy to enter in new markets, and another one that had used a localized strategy to the same purpose.