1 explain promotion and its role in the marketing mix 2


1. Explain promotion and its role in the marketing mix?

2. What is the IMC approach to marketing promotion and the major elements of the promotion mix?

3. Describe different types of advertising and the steps in creating an advertising campaign?

4. Outline the role of public relations in promotion?

5. Explain how sales promotion activities can be used?

6. What is the nature of personal selling?

7. Discuss a range of marketing communication options additional to the traditional promotion mix?

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