1. Evaluate the customer acquisition strategies and tactics of an organization with which you are familiar. What is done well and what could be done better?
2. Go online and research the role of the web in customer acquisition. How effective is it? For which industries does it appear to have most value?
3. Go online and research consumer sales promotions agencies. What success stories or case studies do they report on their websites? How do they prove the success of their promotions?