Read the case study "Does the Devil Really Wear Prada? (Which is attached) and briefly discuss the following questions:
1. Do you agree with the decision to list an IPO or should Prada consider other financing options such as borrowing money, floating adim sum bond or a Eurobond in London or elsewhere? What are the pros/cons of such options?
2. Why is Prada choosing Hong Kong to issue the IPO? Are there any downsides to Prada's decision to list in Hong Kong?
3. Prada is family-owned. What is the impact to Prada of diluting the family ownership?
4. What types of foreign exchange risk does Prada face? What advice would you give them to hedge against their risks?
The report must be at least 1 page in length and do not use any outside sources, ONLY use the case study to answer the questions. Thank you!