1 describe some of the personal and psychological factors
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3 2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4
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1 describe some of the personal and psychological factors that may influence what consumers buy and when they buy it ch
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