Banda's Restaurant has not carried out any marketing research regarding customer satisfaction. The declining patronage levels are worrying and you have been tasked to carry out customer satisfaction research. You are the Director of Research at Imela Marketing Research Agency and have now been approached to conduct customer satisfaction research at Banda's at an agreed but mouth-watering fee.
Required:
1. Describe and justify the research designs to employ in conducting a research in a restaurant business.
2. Describe the research objectives and research questions for a restaurant business.
3. What information would be suitable to include on the questionnaire that is administered to sample customers of a restaurant business.