Questions for Discussion
1. Describe AbouShakra in terms of the value it provides for customers.
2. Do you think AbouShakra should develop a high-growth strategy? Why or why not?
3. Should AbouShakra spend more on advertising than is cur- rently expended?
4. Do you think that the legacy of AbouShakra will continue, with consumer tastes changing and moving toward nontraditional cuisine? Why or why not?
5. Suggest other methods by which AbouShakra can provide value to its customers.
(Philip 56)