Cluster Analysis
1. Define cluster analysis, its roles, and its limitations.
2. Discuss the types of research questions addressed by cluster analysis.
Multidimensional Scaling
3. Define multidimensional scaling and describe how it is performed.
4. Explain fully the 3 steps to create an perceptual map.
In Module 2 slide 48 you can see the perceptual map for food.
Structural Equations Modeling
5. Distinguish between variables and constructs.
6. Explain the basic types of relationships involved in SEM.