Part One (3000 words)
1. Choose a concept or a model in strategic management. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc.
2. Critically examine the concept: define the concept; identify when it was first discussed and what the arguments were for its creation; discuss how the concept then evolved by identifying the arguments for and against it over time and by noting any adaptations.
3. Explain how the concept fits today with other concepts of strategic management, and discuss how or if the concept is relevant or not to today's business challenges.
Part Two (1500 words)
4. Present a real life case study of the concept that you chose in Part One 'in action' in Valio Oy.