Answer these questions based on the Nike Case Study attached:
1. Calculate the book value cost of capital. Show your calculations in your submission and explain why you used the values you did.
2. Calculate the market value cost of capital. Show your calculations in your submission and explain why you used the values you did.
3. Which calculation, book value or market value, is relevant to this case? Explain your choice.
4. Provide your recommendation to Kimi Ford and explain your reasoning.