1 apply a pestel analysis what impact will


1. Apply a PESTEL analysis. What impact will changes in health care and biogenerics regulation have on Genentech? Why?

2. What impact will the Roche buyout have on Genentech? Will it be possible for Roche to own Genentech without destroying its ability to innovate?

3. What is the major dilemma that Mr. Scheller faces in the case? What should he do?

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